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Questions, answered.
What exactly do I get in a Cadence Report?
A quarterly country read: the executive summary, macro context, attention and intent movers, cultural consumption, category playbooks for the sold sectors with the coverage state declared, and a methodology appendix where every number names its source and date.
Is this prediction?
No, and we are unusually direct about this. We have pre-registered and published five tests of what the music signal can carry: a country-level forecast, a brand and category backtest, a powered nowcast across France and Germany, a re-test on domestic-only songs, and an attempt to re-base the mood link onto other signals after Spotify withdrew the measurements it rested on. All five failed, and on the broader outcome adding music made the forecast worse. Every result is published with its pre-registration and code. So we treat music as a consumption signal, what a market is playing and how much of it is by its own artists, alongside what it watches and what it talks about. We do not claim it reads how a country feels, and we do not sell forecasts. A predictive tier would reopen only on a future pre-registered pass.
Where does the data come from?
Streaming charts (Spotify), Netflix Top 10 with genre and origin via Wikidata (CC0), Wikipedia pageviews, GDELT news tone and thematic weather (GKG themes, what coverage is about, and how it’s shifting), the Google Ads Transparency Center for brand advertising activity, and official macro statistics (Eurostat). All behavioural, public or official, no survey panels. Every figure names its source and date. Google Trends is collected but brand-level search movement is not published in the current edition: repeated identical measurement did not reproduce it at the precision Cadence publishes. The Method section of any report explains it in full.
What is the Cadence Skill?
The Cadence read inside the AI your team already uses. You add Cadence to Claude or ChatGPT as a custom connector — any MCP-aware client works — and ask in plain language. It comes with All markets and with Enterprise, across the markets you hold, scoped and not metered — it is not part of a single report. A report is a document you keep; the Skill is hosted compute, and it answers only for a live subscription. Nothing to download and nothing to manage: you connect with your access key from the Account page and always get the current quarter. Your conversation stays in your AI; Cadence answers only the question you ask it.
How do I install the Cadence Skill?
There is nothing to install, you connect it once. Open the Account page and copy your connection link, which already carries your key. In Claude (Desktop or web) go to Settings, then Connectors, then Add custom connector, and paste it. That is the whole setup. Your access key sits under "Connecting something other than Claude" on the same Account page, alongside the plain endpoint, and any MCP-aware client takes the two together as an X-Api-Key header. ChatGPT works the same way: Settings, then Connectors, then Add custom connector, with the same endpoint and the same key in an X-Api-Key header. After that, just ask in plain language, for example "brief me on Germany" or "what is moving most across Europe this quarter". The connection always reflects the current published quarter, and it only answers for the markets you hold. Treat the connection link like a password: it carries your key, so anyone holding it can read what you hold. Tell us if it leaks and we will issue a new one.
Which countries are covered?
Eleven European markets are live: France, Germany, Italy, Spain, the Netherlands, Portugal, Sweden, Poland, Ireland, Belgium and Austria, alongside the cross-market European control room. We focus on Europe, where the receipted stack is consistent; markets outside Europe are available bespoke, for clients already running the European reports. We turn on a market only once its full signal stack is collected and checked, so a published edition always means real coverage.
Can I get a refund?
One-off reports: full refund within 14 days of purchase, for any reason. Subscriptions: full refund within 14 days of any payment, for any reason; or cancel any time to stop the next renewal and keep access until the end of the period you’ve paid for.
Still stuck?
Write to a human.
hello@knowwhatsloved.com, or use our contact form. Subscribers get a reply within one business day.