KWL

The European Strategy Workflow Study · Summer 2026

How do Europe's strategy teams really read a market?

We're building a behavioural read of European markets for strategy teams. Before we take it further, we'd like the perspective of people who live these questions every day. Tap what fits, add anything we've missed. About three minutes. This is research, not a sales approach, and there is a thank-you at the end: our full France read.

About you · 30 seconds

Which best describes your organisation?

Which best describes your role?

How many years have you worked in strategy, insight or marketing?

  1. 01When you need a current read on a market, where do you go first?

  2. 02What is most frustrating or slow about that?

  3. 03How do you compare behaviour across countries today?

  4. 04What would a market read need before it went in a client or leadership deck?

  5. 05How is your team using AI for insight work?

  6. 06If you could ask one trusted source one question about any European market today, what would it be?

  7. 07If Cadence did one thing brilliantly, what should that be?

No email needed to take part. Answers are used as research only. Privacy.