KWL
← Every signal. One read.

§ 03 · a section of the read

Retail & grocery

The value contest, where the evidence is representative enough to publish.

What it is

A sector read in one of five states: a finding; observed (measured, and deliberately not classified); stable (enough observable entities and nothing qualifying moved, which is a result); withheld (a rule exists and its required evidence cannot be published this edition); or not assessed (no governed rule exists for this sector yet).

How it’s built

A sector publishes when its evidence is representative of the sector question, not merely when enough entities exist to calculate a metric. Eligibility is sector-specific by design.

What you get

  • Which state the sector is in this quarter, and why.
  • The entities observed, and how many of them moved.
  • The entities the rule names, whether or not their movement can be published.
  • The rule the finding had to clear, stated in full.

From the data

Q3 2026: withheld in all eleven markets. The rule compares two named entities on branded search movement, and repeated measurement did not reproduce that movement at the precision Cadence publishes — so the entities are named and the distance between them is not.

This is one section of a full Cadence read.