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Poland · Q3 2026
In Poland, intent to save is elevated while retail volumes rose 2.4%.
Households are mostly cautious. What they actually bought mostly rose.
2 of 3 stated-position measures sit on the cautious side of their own long-run norms, while 6 of 8 realised-behaviour measures rose year on year.
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Brands in the Poland edition
Brands appearing in this edition's measurements and analysis. Being named is not the same as having an individual finding, and coverage varies by brand.
Retail & Grocery
- Aldi
- Biedronka
- Carrefour
- Dino
- Kaufland
- Lidl
- Pepco
- Auchan
7 named in published findings · 1 monitored, no publishable result this edition
Finance & fintech
- BLIK
- ING
- mBank
- Pekao
- PKO BP
- Revolut
- Santander
6 named in published findings · 1 monitored, no publishable result this edition
Travel, leisure & hospitality
- Booking
- Wizz Air
- LOT
- PKP
- Ryanair
2 named in published findings · 3 monitored, no publishable result this edition
A name marked ° is in the edition's measurement universe and produced no publishable finding this quarter — a withheld basket member, an advertiser page that returned the provider's own zero state, or an entity that could not be resolved. It is not a result.
In the complete report
What the complete report reveals
Three findings in the Poland edition name brands against each other. The report answers:
- 3 financial brands are readable on search attention this quarter. Which way does the evidence say they moved, and where does it decline to say?
- ING, BLIK, Revolut, PKO BP and others were all running advertising this quarter across finance, retail and travel. At what relative scale, and who was quiet?
- Food and non-food volumes moved apart this period. Which way did each go, and how far?
- Accommodation nights, arrivals and average stay each moved this quarter. Which of them carried the market, and what does that do to the composition?
The questions are listed here. The answers are in the report.
Contents
Inside the Poland report
02
Poland in three minutes
03
How Cadence reads a market
04
The market
Where does this market sit against its own history, and what changed this quarter?
05
Retail & Grocery
Which grocers gained attention, which lost it, and how did retail volumes move alongside?
06
Finance & fintech
Which financial brands are gaining or losing search attention, and where do the measured digital challengers sit against the established banks?
07
Travel, leisure & hospitality
Did realised travel activity hold up, and what moved alongside it?
08
What Poland actually bought
09
Evidence & method
What was measured, over what period, and what the evidence declines to claim.
11 governed objects · 8 independent findings · 7 sources · 9 quarters of history
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Intelligence for better market decisions
Understand market conditions
See how household confidence, realised behaviour and cultural signals sit against each market's own history rather than against each other.
Examine the competitive landscape
Identify which observed brand-attention signals warrant closer investigation, and which the evidence declines to classify.
Build market-specific hypotheses
Use behavioural context to inform how a brand might communicate in a market, with the limits of each observation stated.
Work from evidence
Inspect the sources, observation periods and limitations behind every figure, including what was measured and withheld.
These are product capabilities. Cadence makes descriptive claims about how a market currently behaves; it does not forecast demand, measure market share or establish causation.
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Read Cadence Poland · Q3 2026
Understand how this market is behaving: household conditions against their own long-run norms, realised retail by category, the cultural and news context around them, and 9 quarters of signal history to read it against. Free to read — register and it opens, here and for all eleven markets.
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The sector desks — what these conditions mean for retail, finance and travel — and the European control room come with Cadence at €28,000/yr.
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